4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
Lusk, Jayson L. (author / Oklahoma State University), Norwood, F. Bailey (author / Oklahoma State University), and Prickett, Robert W. (author / Oklahoma State University)
Format:
Research report
Publication Date:
2007-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10852
Notes:
Working paper, Department of Agricultural Economics, Oklahoma State University, Stillwater. 33 pages.