19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
10 pages., Online via journal by open access., Authors examined the gap between environmental values and environmentally-supportive behaviour through a nationwide survey. Most (72%) of respondents reported a gap between their intentions and their actions. Analysis identified three categories of explanatory variables to account for the gap: individual, household, and societal.
