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    2. Consumers not overreacting to incident of mad cow disease : nationwide polls of Americans show mad cow disease is not their greatest food-related concern

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    4. Mad cow disease and the stigmatization of British beef

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    7. Risk and relativity: BSE and the British media

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    8. Social amplification of risk and the layering method

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    10. Trust, transparency and social context: implications for social amplification of risk

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