Freyer, B. (author), Kyalo, D. (author), Heese, D. (author), Bett, E. (author), Ngetich, K. (author), and Birech, R. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30726
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
Notes:
Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Tsakiridou, Efthimia (author), Mattas, Konstadinos (author), and Zotos, Yorgos (author)
Format:
Book chapter
Publication Date:
2004
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21759
Notes:
Pages 37-50 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Govindasamy, Ramu (author), O'Dierno, Linda J. (author), Puduri, Venkata (author), Myers, Joseph J. (author), Islam, Sho (author), and Rutgers State University
Format:
Paper
Publication Date:
2005-12
Published:
USA: New Jersey Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27422
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicaquafocusgroupdec_2005.pdf
11 pages., via online journal., Consumer surveys revealed positive attitudes towards organic wine in large consumer segments. Health, environmental and quality benefits were stated most often as drivers for purchase decisions. However, sales data show that the market share for organic wine is still far below 10% compared to the total wine market in all countries. Obviously, there is a gap between consumers’ attitudes and real purchase behaviour in daily decisions. So far, it is not clear whether there is congruence between consumers’ attitudes and their purchase behaviour and if the attitude-behaviour-gap differs among consumer segments. Consequently, the paper at hand explores the attitude-behaviour-gap with household panel data from the GfK Group by means of a cluster analysis. The results show that even though expenditure shares for organic wine were at a low level, attitudes were in line with purchase behaviour for five out of six clusters. For example, consumers who had the highest expenditure share for organic wine showed strong pro-environmental attitudes and a preference for sustainable products. Therefore, comprehensive communication about sustainability issues, which also includes social aspects, could help to further develop the organic wine market and lead to higher market shares. However, for the low-income consumer cluster, the price of organic wine seemed to be an effective barrier despite their positive attitudes towards environmentalism. Future studies need to consider that the extent of the attitude-behaviour-gap is segment specific.
