21 pages, The transformation of smallholder farming is poised to be one of the key drivers of achieving the dual objectives of food security and poverty reduction in Sub-Saharan Africa (SSA). Smallholder farmers account for between 60–80% of the food produced in the region but face many challenges that impede their productivity. Such challenges include a lack of timely access to appropriate agricultural information and services, which results in poor decision-making, particularly in addressing challenges and responding effectively to opportunities. In that context, the effective use of Information and Communication Technologies (ICTs) in improving accessibility to appropriate agricultural information and services presents substantial prospects for transforming the productivity and livelihoods of the farmers. Currently, the region experiences massive penetration and propagation of mobile and web-based applications. However, there is a dearth of compelling, comprehensive reviews evaluating their importance in enhancing agricultural information and services dissemination to smallholder farmers. Therefore, the current review explores the potential of enhancing agricultural information and services dissemination to smallholder farmers through ICTs and highlights gaps in their development and deployment in SSA. Five existing mobile applications used to disseminate agricultural information and services to smallholder farmers were identified, and their advantages, limitations, and opportunities were discussed. These were Esoko, iCow, Community Knowledge Workers, WeFarm and DigiFarm. The development and deployment of user-driven mobile applications that provide curated skill-sharing platforms, encourage farmers to give feedback to extension systems in real-time and promote the participation of women and youth in agriculture are recommended.
Keywords
9 pages, Federation of Indian Chambers of Commerce and Industry in one of its finding in 2019 stated that about 58% Indians are dependent on agriculture and agriculture sector make about 15.96 % of India’s GDP. To get the best agriculture inputs and best harvest price is the big question for Indian farmers; thus, we can say that “Agriculture is the foundation of the Indian economy”. With the origin of Mobile Applications (m-apps) for agriculture and a huge dependency on Information and Communication Technology (ICT) in agribusiness, the scenario in rural India has been changing rapidly. Since India’s economy depends mainly on agriculture, there is a lot of potential for Information and Communication Technology and mobile applications for agribusiness and its marketing. With growing smartphones with m-apps penetration in rural India, the agribusiness in rural belts of India is set for extension and further digitalization to revolutionize the agriculture sector. In recent years, nearly all Indian farmers possess a mobile, and 50%are smartphones with internet connections. With Government's new legislative policy changes as the Digital India programme, mobile applications in India's rural belt cannot remain isolated. Digital India will connect rural Indians farmers worldwide through the internet and mobile applications and provide them with all necessary upliftment in agribusiness in India. This study has focused on the ICT and m-applications used in farming today and how they have changed agribusiness by providing a digital platform and with their impact on agribusiness.
6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
29 pages., The use of mobile phones among stakeholders in Ghana in communication agricultural-related information is gaining ground. The findings show that farmers in the Ho West District of Ghana are beginning to adhere to the dictates of technology to enhance information delivery for their farming activities. The study shows factors such as level of education, income levels have a direct correlation to the use of the technology. Despite these, it is still the case that mobile penetration into agricultural communication is receiving attention from farmers.
