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2. The Perceptions of Smallholder Farmers on the Use of Mobile Technology: A Naturalistic Inquiry in Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 2022-03-12
- Published:
- International: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12572
- Journal Title:
- Future of Information Communication Conference
- Notes:
- 14 pages, This research is an inquiry into the (under)utilisation of mobile phones by smallholder farmers in their agricultural activities in Zimbabwe. Through a naturalistic enquiry, the research established that agricultural extension officers are vital in the adoption and use of mobile phones for agricultural purposes. Those extension officers who were not skilled in productively using mobile phone technology had technophobia, which was the primary reason they did not use the technology in their interactions with farmers. Yet, a sizeable number of farmers used their mobile phones to receive information from agricultural extension officers, officials, other farmers, and market vendors. Interviewed farmers perceived the mobile phone as a tool for education in agricultural matters. However, very few used their phones effectively for agricultural purposes. The research identified two main inhibitors to the acceptance and use of mobile phones by farmers: a lack of the necessary digital skills, and lacking information to use mobile phones. Other inhibiting factors included semi-literacy, old age, insufficient infrastructure, socioeconomic status, excessive cost, and lack of support from telecommunications companies and other service providers. This research contributes a novel perspective to the body of knowledge regarding mobile technology adoption for agricultural activity in marginalised communities.
3. The comparison between cyber extension and traditional interaction in the farmers environment during pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rizkiansyah, M. (author), Ariestyani, A. (author), and Yunus, U. (author)
- Format:
- Conference paper with abstract
- Publication Date:
- 2022-03-01
- Published:
- Netherlands: IOP Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12513
- Journal Title Details:
- 2022 Iop Sci. Conference
- Notes:
- 9 pages, Data from the Indonesian Seed and Farmers Technology Association data shows that 22 percent of Indonesian farmers have used smartphones to obtain agricultural information. But many farmers still struggle to get information especially in the pandemic era. This research is to find out how the comparison of information delivery patterns between traditional media and cyber media on farmers in Bangil. Indonesia. This research theory uses the theory of cyber extensions. This research method by, observe online media, interviewing several farmers in Bangil and supported by survey data to 85 farmers in Bangil. The results showed that although cyber media began to enter as one of the sources of information for farmers, only a few were dependent on online, while the rest still relied on information from extension methods. Counselling still needed as a connection between farmers and Internet.