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2. Chapter 8 - Digital extension service: a quick way to deliver agricultural information to the farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Naika, Mahantesha B.N. (author), Kudari, Manjunath (author), Sree Devi, Maguluri (author), Sadhu, DhanushSwaroop (author), and Sunagar, Suma (author)
- Format:
- Book chapter
- Publication Date:
- 2021-01-20
- Published:
- Academic Press Ltd. (Elsevier Science Ltd.)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
- Notes:
- Book Chapter, 37 pages in "Food Technology Disruptions" ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
3. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.