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2. Apps - an innovative way to share Extension knowledge
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dvorak, Joseph S. (author), Franke-Dvorak, Tanya C. (author), and Price, Randy R. (author)
- Format:
- Journal article
- Publication Date:
- 2012-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06094
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 50(6) : 6IAW2
- Notes:
- 5 pages.
3. How have smallholder farmers used digital extension tools? Developer and user voices from Sub-Saharan Africa, South Asia and Southeast Asia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-01
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
- Journal Title:
- Global Food Security
- Journal Title Details:
- Vol. 32
- Notes:
- 10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.
4. Maps and apps: mobile media marketing education for food and farm entrepreneurs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fox, Julie (author), Leeds, Rob (author), and Barrett, Eric (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06050
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(3) : 3TOT3
- Notes:
- 6 pages.
5. Marketing for next Gen extension clientele through the use of geofilters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Jamie (author), Rufener, Samara (author), Dennis, Alan (author), and Murphy, Ann Marie (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11354
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
6. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
7. Mobile applications for extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Drill, Sabrina L. (author)
- Format:
- Journal article
- Publication Date:
- 2012-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06103
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 50(5) : 5TOT1
- Notes:
- 3 pages.
8. Tools for creating mobile applications for Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Drill, Sabrina L. (author)
- Format:
- Journal article
- Publication Date:
- 2012-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06095
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 50(6) : 6TOT1
- Notes:
- 3 pages.
9. Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kandagor, Jonathan C. (author), Githeko, Jason M. (author), and Opiyo, Arnold M. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-01
- Published:
- eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11160
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 6(1)
- Notes:
- 9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.