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    27. The rhetoric of risk in the news about pandemics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serra, Joaquim (author) and International Association for Media and Communication Research, London, UK.
    Format:
    Abstract
    Publication Date:
    2010-07-18
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36234
    Notes:
    Retrieved 03/22/2011, Via online. Page 19 in Book of Abstracts: Crisis Communication of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.

    29. Understanding PR?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrow, Patrick (author) and International Communications Consultancy Organisation, Hilversum, The Netherlands.
    Format:
    Commentary
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27606
    Notes:
    Quarterly newsletter item via online. 3 pages., Author addresses the perception that "PR is the enemy of truth."

    30. Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215