Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
