Search

    Start Over Subject Term appeals (message) Subject Term consumers Subject Term promotion

    4. Are organic consumers preferring or avoiding foods with nutrition and health claims?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aschemann-Witzel, Jessica (author), Maroscheck, Nicole (author), and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02744
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    30 : 68-76

    6. Effects of generic advertising on perceptions and behavior: the case of catfish

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    8. Is there need for more transparency and efficiency in cause-related marketing?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grebitus, Carola (author), Langen, Nina (author), and Hartmann, Monika (author)
    Format:
    Paper
    Publication Date:
    2010-02-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35933
    Notes:
    In the Proceedings in Food System Dynamics 2010, Innsbruck-Igls, Austria, February 8-12, 2010. Pages 174-186.

    9. Recruiting and retaining shareholders for community supported agriculture in Texas

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46

    10. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author) and Pierre, Chandon (author)
    Format:
    Journal Article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    34(3) : 301-314