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    14. Battle lines: HSUS works to combine animals, politics and religion into campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blum, Martha (author)
    Format:
    Journal article
    Publication Date:
    2009-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29625
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(39) : A11
    Notes:
    Covering a speech about methods used by the Humane Society of the United States.

    18. Branding through cultural grounding: the keepin' it REAL curriculum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
    Notes:
    Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    19. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    20. Building brands with competitive analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
    Notes:
    Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.