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Start Over Subject Term appeals (message) Subject Term campaign planning Subject Term commodity promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Butler, Matilda (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:: Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author) and Chura, Hillary (author)
Format:: Journal article
Publication Date:: 1999-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:: Advertising Age
Journal Title Details:: 70(43) : 81

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
Notes:: 2 pages; Beef Checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
Format:: News release
Publication Date:: 2005-01-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
Notes:: 2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Simon and Schuster Paperbacks, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:: 245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
Format:: Journal article
Publication Date:: 2011-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 43(03) : 433-442

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14258
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 26-28

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19835
Journal Title:: Agri Marketing
Journal Title Details:: 42(1) : 40

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

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