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2. Consumer preferences for farm animal welfare: results of a national telephone survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lusk, Jayson L. (author / Oklahoma State University), Norwood, F. Bailey (author / Oklahoma State University), and Prickett, Robert W. (author / Oklahoma State University)
- Format:
- Research report
- Publication Date:
- 2007-08-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10852
- Notes:
- Working paper, Department of Agricultural Economics, Oklahoma State University, Stillwater. 33 pages.
3. Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monika J.A. Schröder (author) and Morven G. McEachern (author)
- Format:
- Online journal article
- Publication Date:
- 2004-02-17
- Published:
- Untied Kingdom: Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10181
- Journal Title:
- International Journal of Consumer Studies
- Journal Title Details:
- 28(2) : 168-177
- Notes:
- 10 pages., Via online journal, Ethical attitudes in relation to meat purchases were studied among urban and rural consumers in Scotland. All subjects perceived at least some ethical issues in relation to animal production systems, in particular, systems keeping animals in close confinement. Welfare‐friendly production systems were viewed as adding value to a food, but this value was not necessarily realizable to producers if purchases occurred only when foods were on special offer. Statements made by individuals were often contradictory, revealing ambivalence, unresolved value conflicts and a general lack of involvement in the nature of meat production. A number of barriers to the establishment of stable attitudes and behaviours in relation to the ethical treatment of food animals were also identified. A key finding of the study is that individuals can hold two views on animal welfare. On the one hand, they may think as citizens influencing societal standards, and on the other, as consumers at the point of purchase. As citizens, they support the notion of animals being entitled to a good life; as meat consumers, they avoid the cognitive connection with the live animal. This paper explores both the citizen–consumer relationship and purchase strategies used by consumers to resolve value conflicts. Lessons for public and commercial policy are highlighted in the context of the Curry Report (2002) which advocates more effective market segmentation where markets are finely attuned to their customers, with the development of a number of assurance schemes discussed in the article.
4. Measuring the consumer benefits of improving farm animal welfare to inform welfare labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kehlbacher, A. (author), Bennett, R. (author), and Balcombe, K. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-12
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10196
- Journal Title:
- Food Policy
- Journal Title Details:
- 37(6) : 627-633
- Notes:
- 7 pages., Via online journal., Policy makers in the European Union are envisioning the introduction of a community farm animal welfare label which would allow consumers to align their consumption habits with their farm animal welfare preferences. For welfare labeling to be viable the market for livestock products produced to higher welfare standards has to be sufficiently segmented with consumers having sufficiently distinct and behaviourally consistent preferences. The present study investigates consumers’ preferences for meat produced to different welfare standards using a hypothetical welfare score. Data is obtained from a contingent valuation study carried out in Britain. The ordered prohbit model was estimated using Bayesian inference to obtain mean willingness to pay. We find decreasing marginal WTP as animal welfare levels increase and that people’s preferences for different levels of farm animal welfare are sufficiently differentiated making the introduction of a la belling scheme in the form of a certified rating system appear feasible.