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    Start Over Subject Term animal welfare Subject Term farming methods Subject Term video

    2. Even small farmers need crisis communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lancaster, Kendra (author) and Boyd, Josh (author)
    Format:
    Journal article
    Publication Date:
    2015-06
    Published:
    USA: National Communication Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06787
    Journal Title:
    Communication Currents
    Journal Title Details:
    10(3)
    Notes:
    2 pages., Case example of a small farmer's response to an activist group's use of undercover video to accuse him of animal abuse.

    4. Hen housing system information effects on U.S. egg demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
    Journal Title:
    Food Policy
    Journal Title Details:
    87 : 101743
    Notes:
    9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."

    6. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32