Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
Notes:
5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Morris, Carol (author) and Andrews, Charlotte (author)
Format:
Book chapter
Publication Date:
1997
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02282
Notes:
Pages 87-99 in Brian Ilbery, Quentin Chiotti and Timothy Rickard (eds.) Agricultural restructuring and sustainability: a geographical perspective. CAB International, Oxon, UK. 348 pages.
