International: Oxford University Press, Oxford, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01517
Notes:
Pages 108-142 in Cass R. Sunstein and Martha C. Nussbaum (eds.), Animal rights: current debates and new directions. Oxford, UK: Oxford University Press. 338 pages.
Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.
International: Oxford University Press, Oxford, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01515
Notes:
Pages 93-107 in Cass R. Sunstein and Martha C. Nussbaum (eds.), Animal rights: current debates and new directions. Oxford University Press, Oxford, UK. 338 pages.
