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    Start Over Subject Term animal care Subject Term animal rights Subject Term willingness to pay

    1. Consumer preferences for farm animal welfare: results of a national telephone survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lusk, Jayson L. (author / Oklahoma State University), Norwood, F. Bailey (author / Oklahoma State University), and Prickett, Robert W. (author / Oklahoma State University)
    Format:
    Research report
    Publication Date:
    2007-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10852
    Notes:
    Working paper, Department of Agricultural Economics, Oklahoma State University, Stillwater. 33 pages.

    2. Consumers' evaluation of animal welfare labels on poultry products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1) Article 1
    Notes:
    Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.