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    Start Over Subject Term agriculture news Subject Term media effectiveness Subject Term television

    1. 2003 AMR Intercept study - Wave 1,2 and 3

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ag Media Research (AMR) (author)
    Format:
    Research report
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16075
    Notes:
    4 p.,2002 AMR Qualitative Intercept Research Report conducted at the Belt Wide Cotton Conference in Nashville TN January 2003

    2. Agriculture at eleven: visual rhetoric and news media portrayals of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author) and Specht, Annie R. (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02181
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 96-106

    3. Broadcasting: delivering results

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Armstrong, Max (author), Vail, Mark (author), Day, Don (author), and Cassidy, Tom (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29098
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(3) : 68-71
    Notes:
    Four rural broadcasters share their thoughts on what's up and what's new.

    6. NAFB stands with American agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazer, Rita (author / President, NAFB)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 15
    Notes:
    President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.

    8. Over the fence, over the air: rural viewers respond to local TV news coverage of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
    Format:
    Research report
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
    Notes:
    Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.

    10. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.