20 pages, Smallholder agriculture is one of the imperative segments in the South African economy and it remains the imperative sector for livelihood generation. Farmers use mass media to access information needed for agricultural purposes to enhance agricultural practice and profitability. This study investigates the socio-economic drivers of using mass media for agricultural purposes by smallholder farmers in the Eastern Cape Province of South Africa. The study applied a descriptive survey research design to interview 200 smallholder farmers using a semi-structured survey. Data engendered were analyzed using descriptive statistics and the Logistic regression model. The investigation outcome displays that 80% of the smallholder farmers currently use mass media for agricultural purposes. The study concludes that socioeconomic factors influence the use of mass media for agricultural purposes by smallholder farmers. Therefore, the study recommends the government to train farmers on the use of mass media usage and subsidize farmers so that they can purchase these modern technology tools.
15 pages, Good Agricultural Practices (GAPs) are central to sustainability standards and certifcation programmes in the global cocoa chain. Pruning is one of the practices promoted in extension services associated with these sustainability efforts. Yet concerns exist about the low adoption rate of these GAPs by smallholder cocoa farmers in Ghana. A common approach to addressing this challenge is based on creating enabling conditions and offering appropriate incentives. We use the concepts of inscription and afordance to trace the vertically coordinated travel of recommended pruning from research to extension
and farming sites, and to describe how pruning is carried out diferently at each site. Our analysis suggests that enactments of pruning at the extension site reduce the number of options and space for interactions, and this constrains making the practice meaningful to farmers’ repertoires. The conventions guiding and legitimising actions at this site, reinforced by sustainability standards, certifcation schemes and associated inspections and audits, favour standardised recommendations
and consequently narrow room for context-specifc diagnostics and adaptions. Therefore, we reframe the adoption problem as a matter of fitbetween different sites in the ‘agricultural research value chain’ embedded in the operational cocoa chain. Our contribution problematises the dominant framing of low adoption and highlights that the movement of pruning and the sequential enactment at different sites constrain the affordances available for rendering the practice meaningful to farmers’ repertoires. Consequently, addressing the low uptake of GAPs requires institutional work towards conventions that can construct a fit between sites along the agricultural research value chain
