Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12552
Notes:
Francis C. Byrnes Collection, Pages 74-83 in Wilbur Schramm (ed.), The process and effects of mass communication. University of Illinois Press, Urbana. 586 p.
USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11678
Notes:
2 pages., Online from publisher., Brief summary of responses to a non-probability email survey among U.S. farmers and ranchers regarding COVID-19 and its ramifications on their livelihoods and farm-radio listening habits. Findings indicated that respondents "are listening to farm radio during the pandemic for timely, accurate news. Responses averaged 8.7-8.8 (scale of 1 [poor] to 10 [excellent] in terms of timeliness, accuracy and credibility of farm broadcaster delivering farm news, weather, markets and ag information.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Jefferson, Debrah (author) and Shaner, Jim (author)
Format:
Guide
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08165
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM300. 4 p. (In: North Central Regional Extension Publication no. 212)
Winfield, John A. (author / North Carolina Department of Agriculture)
Format:
Paper
Publication Date:
1956
Published:
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12652
Notes:
In Document D09071 (in the book "Ways to improve market news and information")., Francis C. Byrnes Collection, Pages 16-17 in NPAC, Ways to improve market news and information. Summary of a Market News and Information Conference, Kansas City, Missouri, May 12-13, 1955. 24 p.
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12648
Notes:
In Document D09071 (in the book "Ways to improve market news and information")., Francis C. Byrnes Collection, Pages 19-20 in NPAC, Ways to improve market news and information. Summary of a Market News and Information Conference, Kansas City, Missouri, May 12-13, 1955. 24 p.
24pgs, Opioid drug abuse has created an epidemic recognized as a public health emergency in 2017, and the detrimental impacts of this epidemic have reached into rural America. When it comes to presenting information via the mass media, communications professionals serve as gatekeepers for what information is passed on to media consumers. Additionally, news organizations place certain degrees of importance upon issues through the amount of coverage dedicated to an issue. In late 2016, when the Farm and Dairy newspaper editorial staff decided to dedicate a vast amount of time and resources to covering Ohio and Pennsylvania’s rural opioid epidemic, a variety of questions and concerns followed. This complicated topic was largely unfamiliar and untraditional to agricultural communications. Concerns about how to research the topic, work with sources, and manage responses from stakeholders emerged at the onset, but motivations to increase awareness, reduce stigma, and instill hope in the midst of a rural opioid epidemic brought the series to fruition. This case study details the actions taken by those involved in the series and stakeholder reactions to a unique journalistic investigation from a rural newspaper. Discussion of recommendations for future research and curricular impacts are provided.
