This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Maitra,S. "Role of rural newspapers in adult education." Indian Journal of Adult Education. 45(7/8) : 18-22. 1984., Summary of a journal article. The findings suggested that the rural press would give newly-literate rural people something to practice reading, as well as give them information that would help them participate in development and decision-making processes that affect them.
Niehoff, Arthur H. (author) and Anderson, J. Charnel (author)
Format:
Bibliography
Publication Date:
1960
Published:
International: George Washington University, Alexandria, Virginia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes5 Document Number: C12472
Notes:
Francis C. Byrnes Collection, Human Resources Research office, a nongovernmental agency of George Washington University. 30 p., Annotated bibliography of development-related case histories, by country.
Woods, John L. (author / University of Illinois at Urbana-Champaign)
Format:
Readings
Publication Date:
1974-07-30
Published:
Office of Agricultural Communications, University of Illinois at Urbana-Champaign
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20849
Notes:
Appendix K; syllabus, 7 pages, July 30-August 3, from "Final report : MUCIA grant C-49 : March 10, 1971 to February 28, 1974", various pages within tabbed sections
14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
