Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1 Document Number: D01316
Notes:
Kerry J. Byrnes Collection, pages 363-368 in proceedings of farming systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas. Farming Systems Research Paper Series, Paper No. 17
Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
International: University of Arkansas, Fayetteville, and Winrock International Institute for Agricultural Development
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00349
Notes:
Kerry Byrnes Collection, Pages 363-368 in Proceedings of the Farming Systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas, October 9-12, 1988. Farming Systems Research Paper Series. Paper No. 17. 395 pages.
