9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
Irani, Tracy (author), Sitton, Shelly (author), Hynes, James W. (author), Cartmell, D. Dwayne (author), Blackwell, Cindy (author), and Edwards, M. Craig (author)
Format:
Paper
Publication Date:
2008-03
Published:
Mali
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27715
Notes:
Pages 83-92 in proceedings of the annual meeting of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, on March 9-15, 2008.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01224
Notes:
Pages 117-149 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
28 pages., via online journal., The purpose of this paper is to understand how Bangladeshi farmers interact with
mobile telephony and how they negotiate the resulting difficulties. In doing so the paper
identifies how farmers integrate mobile telephony into their daily lives and what factors
facilitate and limit their use of mobile telephony
Amudavi, David M. (author), Lawver, David E. (author), Udoto, M. (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00420
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
