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    Start Over Subject Term agribusiness Subject Term public relations Subject Term risk communication

    8. Force feeding genetically engineered foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charman, Karen (author)
    Format:
    Journal article
    Publication Date:
    1999-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10635
    Journal Title:
    PR Watch
    Journal Title Details:
    <6 (4): 5 pages>
    Notes:
    A publication of the Center for Media &amp; Democracy, public interest reporting on the PR/Public Affairs Industry

    9. How a good company manages a bad situation: the Verdigris River oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2000-04
    Published:
    USA: Henderson Communications L.L.C., St. Louis, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09414
    Journal Title:
    Agri Marketing
    Notes:
    Via online issue. 6 pages., Crisis communications by Farmland in the wake of its oil refinery at Coffeyville, Kansas.

    10. In the belly of the “beast”: s look at Monsanto’s public engagement awakening

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charlebois, Sylvain (author) and Van Acker, Rene (author)
    Format:
    Online journal article
    Publication Date:
    2015
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10864
    Journal Title:
    Public Relations Review
    Journal Title Details:
    42(1): 223-225
    Notes:
    3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.