Miller, Jefferson D. (author), McCullough, Stacey W. (author), Rainey, Daniel V. (author), and Das, Biswaranjan (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29975
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 17 pages.
14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."
