Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
Format:
Report
Publication Date:
2008
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
Notes:
DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.
