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    Start Over Subject Term agri-marketing Subject Term information technology Subject Term media effectiveness

    1. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 6-21

    3. Digital media - a component of your media mix?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.

    4. E-commerce and farmers' decision-making: a case study from Uttar Pradesh (India)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
    Format:
    Report
    Publication Date:
    2008
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
    Notes:
    DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.

    6. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    7. Rethinking entry mode choice of agro-exporters: the effect of the internet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serrano, Raul (author) and Acero, Isabel (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06580
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    18(3) : 67-84