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2. More than just green
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebner, Scott (author) and Baker, Lauri M. (author)
- Format:
- Conference paper
- Publication Date:
- 2016-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
- Notes:
- Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.
3. Should the supply chain play fair?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lusk, Jayson (author) and Briggeman, Brian C. (author)
- Format:
- Journal article
- Publication Date:
- 2008-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27655
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 46(3) : 68
- Notes:
- Posted at www.agrimarketingdigital.com?i=01-Apr-2008
4. The role of social media in gastronomy industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hegyes, Eva Gorgenyi (author), Mate, Balazs (author), Vafacaei, Seyyed Amir (author), and Farkas, Maria Fekete (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10281
- Journal Title:
- Applied Studies in Agribusiness and Commerce
- Journal Title Details:
- 11(3-4) : 95-104
- Notes:
- Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
5. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boehm, Justus (author), Kayser, Maike (author), and Spiller, Achim (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35938
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 1(3) : 264-278