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    Start Over Subject Term agri-marketers Subject Term marketing communication

    43. Collaboration creates success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 40, 42, 44
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, 2010 New Product of the Year, SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    44. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    46. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    47. Correlates of integrated marketing communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Low, G.S. (author)
    Format:
    Journal article
    Publication Date:
    2000-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    40(3) : 27-39
    Notes:
    Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.

    49. DTN acquires Farm Market ID

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2021-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
    Notes:
    Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.