Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Vincent, David (author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22221
Notes:
Edited with an introduction by James Schlesinger. 272 pages., Reprint from a 1902 edition. Letters written by John Graham, head of the House of Graham & Company, pork-packers of Chicago, to his son, Pierrepont. The letters were anonymously published as occasional pieces in the Saturday Evening Post beginning in 1901, shortly after Lorimer became editor of the Post. They feature fatherly advice and moral guidance, including perspectives on personal relations, selling, writing and other aspects of communicating.
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28444
Notes:
5 pages., Summary of a panel discussion in a joint session of the 2008 NAFB convention and National AgriMarketing Association (NAMA) in Kansas City, Missouri. Panelists examine what it takes to cater to rural lifestyle needs and expectations.
