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    24. Advertising agencies and the farm press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-11-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24911
    Notes:
    Special Bulletin No. 96. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 7 pages.

    25. Advertising agencies' role in research projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benson, Marge (author / J. Walter Thompson Company)
    Format:
    Paper
    Publication Date:
    1985-04
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
    Notes:
    3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."