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    216. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author) and Herbst, Kenneth C. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    12(2) : 119-135
    Notes:
    18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.

    218. The function of an advertising agency

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15815
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 116-125
    Notes:
    "A symposium on 'Why I employ an advertising agency' by the advertising managers of several good firms." Food, farm equipment and other products represented.