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    Start Over Subject Term advertising agencies Subject Term marketing communication Subject Term trends

    2. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    4. Communication agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Priebe, Ted (author)
    Format:
    journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 77-82
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    6. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    7. Farm agencies field depression : agrimarketers favor promotions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Geiger, B. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01848
    Journal Title:
    Advertising Age
    Journal Title Details:
    (December 15, 1986) : 86MW
    Notes:
    "Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."

    8. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    10. Lou Capozzi on "The new integrators"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capozzi, Louis (author) and International Communications Consultancy Organisation, Hilversum, The Netherlands.
    Format:
    Commentary
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27605
    Notes:
    5 pages., "Finding holistic communications consultants in the changing world"