Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36847
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, 4 pages., Discussion copy for a plan to revise the Association's system of agency relations.
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
"Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."
8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.
