Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
"Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."