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    33. Do farmers get an equal bang for their buck from generic advertising programs? A theoretical and empirical analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Chung, Chanjin (author)
    Format:
    Journal article
    Publication Date:
    2000-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22305
    Journal Title:
    Journal of Agricultural Economics
    Journal Title Details:
    25(1) : 147-158
    Notes:
    Analytic results indicate that producers having less elastic supply response capture more benefits per dollar expended than producers with more elastic supply response.

    36. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    37. Effects of lamb promotion on lamb demand and imports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
    Format:
    Report
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
    Notes:
    Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.

    38. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Journal article
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    27(1) : 43-52
    Notes:
    Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

    39. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 3-18

    40. Evaluating generic milk promotion effectiveness with an imperfect competition model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    76(2) : 296-302