Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22515
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 2, Reports on complaints from seed marketers about state agriculture department publications which offer free advertising service. Cited as inappropriate use of taxpayer money.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28516
Notes:
Agricultural Publishers Association Archives, Pages 11-14 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes how the national farm paper functions for the reader and advertiser as both become more national in their orientation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22485
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 4 pages., Describes the emergence, development and outlook of the national farm paper.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37328
Notes:
See C37280 for original, Page 49 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Publishers Association Archives, "The advertising columns of Farm Papers are full to overflowing. Never in the history of the business has there been so much Farm Machinery advertising carried."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24398
Notes:
Global News Wire, Financial Times Information via LexisNexis Academic. 2 pages., Describes financial performance and business plans of Rural Press, Australia-based media firm with major agricultural publishing interests in the U.S.
