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    Start Over Subject Term advertising Subject Term milk

    8. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral. Jr. (author), Dharmasena, Senarath (author), and Clauson, Annette (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35855
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 13 pages.

    10. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.