Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1953-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."
"A service for salesmen - showing how to make farm paper advertising produce sales." Holdings in the UI Library extend from June 1921 (Vol. 4, No. 6) through September 1922 (Vol. 5, No. 9).
