Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36791
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 7. 1 page., Cites an editorial in the January issue of WACO, published by the Woodmen Accident Insurance Company, Lincoln, Nebraska.
Online via Folio.com. 3 pages., Article explains how Working Ranch magazine "broke the internet" with the magazine's first and only piece of sponsored content. It went viral and garnered nearly two million views, "bringing in 400-500 leads and dozens of sales to the unsuspecting advertiser."
Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.
