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    Start Over Subject Term advertising Subject Term education effects Subject Term value of information

    2. Analysis of generic dairy advertising, 1984-97

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
    Format:
    Report
    Publication Date:
    1999-02
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
    Notes:
    Technical Bulletin 1873. 44 pages.

    4. Effects of lamb promotion on lamb demand and imports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
    Format:
    Report
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
    Notes:
    Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.

    5. Measuring the benefits to advertising under monopolistic competition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author), Boland, Michael A. (author), Silva, Jena (author), and Xia, Tian (author)
    Format:
    Journal article
    Publication Date:
    2012-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00081
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    37(1) : 144-155

    6. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    7. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    9. Newspaper advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author) and Boehm, William T. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
    Journal Title:
    National Food Review
    Journal Title Details:
    8(1) : 16-19
    Notes:
    4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.