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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
73 (4) : 1195-1203
Notes:
This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Butler, Matilda (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
Format:
Report
Publication Date:
1999-02
Published:
USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
Notes:
Technical Bulletin 1873. 44 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:
Agribusiness
Journal Title Details:
16(2) : 197-214
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Miao, Y. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22129
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
82(3) : 672-678
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
Format:
Journal article
Publication Date:
2004
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
16(1) : 7-18
Notes:
Via UI electronic subscription.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mellor, C. Michael (author)
Format:
Book review
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
Journal Title:
Journal of Advertising Research
Journal Title Details:
5(4) : 58
Notes:
Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36992
Notes:
Via ProCon.org, Santa Monica, California. 3 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Manning, Jeff (author)
Format:
Article
Publication Date:
1999-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17979
Notes:
3 p.,
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Belleza, Evelyn T. (author)
Format:
Journal article
Publication Date:
1995-10
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22304
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
24(2) : 199-210