Search

    Start Over Subject Term advertising Subject Term chemicals Subject Term pesticides

    1. A content analysis of pesticide advertisements in four selected popular magazines

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salcedo, Rodolfo N. (author), Read, Hadley (author), Evans, James (author), and Kong, Ana C. (author)
    Format:
    Manuscript
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06357
    Notes:
    Unpublished research report(Subreport II). 12 pages., On average, only one of four pesticide advertisements encouraged label reading.

    3. Agricultural pesticide advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spickler, Larry (author)
    Format:
    Report
    Publication Date:
    1988-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
    Notes:
    Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.

    4. Agriculture sails abroad: Deere & Co., FMC Corp

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.