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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Craig, Steve (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
Journal Title:
Agricultural History
Journal Title Details:
80(1) : 1-16
Notes:
Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Leith, S.E. (author)
Format:
Journal article
Publication Date:
1907-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15830
Journal Title:
Agricultural Advertising
Journal Title Details:
17(4) : 373-374
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roper Center at University of Connecticut
Format:
Research report
Publication Date:
2004-05-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22509
Notes:
Posted at LexisNexis Roper Accession Number 0453786, Time magazine, T.N.S. Intersearch
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wohlgenant, Michael K. (author)
Format:
Discussion paper
Publication Date:
1998-08-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10351
Journal Title Details:
selected papers session sp-8y: 7 pages
Notes:
discussant's comments for American agricultural economics association annual meeting, August 2-5, 1998, Salt Lake
City, Utah
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Duffy, Martyn (author)
Format:
Journal article
Publication Date:
2003-11
Published:
UK: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18712
Journal Title:
Agricultural Economics
Journal Title Details:
28 (1) 51-70
Notes:
Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
Format:
Conference paper
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10310
Notes:
Selected paper presented to the American Agricultural Economics Association conference, Salt Lake City, Utah, USA. August 2-5, 1998
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
Format:
Abstract
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
Journal Title:
Journal of Food Products Marketing
Journal Title Details:
13(2) : 103-122
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Huang, Rui (author) and Yang, Muzhe (author)
Format:
Journal article
Publication Date:
2013
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
Journal Title:
Journal of Public Policy and Marketing
Journal Title Details:
32(2) : 207-222
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
22(2) : 137-151
Notes:
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
1998-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
27(1) : 43-52
Notes:
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.