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    Start Over Subject Term advertising Subject Term audience analysis Subject Term media selection

    1. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 60-63
    Notes:
    James F. Evans Collection

    2. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    3. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")

    4. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    5. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    6. Marketing to the rural lifestyler: updates from marketers and agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    7. Planning and analyzing agricultural media: a lesson plan for new agricultural media planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dolinky, Mel (author)
    Format:
    Manuscript
    Publication Date:
    2002-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00183
    Notes:
    31 pages., Manuscript prepared for the National Association of Farm Broadcasters on buying farm radio.

    8. Technology trends in broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Provenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24775
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 30-32
    Notes:
    Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.