Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29757
Notes:
Via Online Journalism Review. 4 pages., Question/response feature with New Zealand agricultural reporter, Philippa Stevenson, who "stirs up Kiwi farmers with her blog on snake oil fertilizers, gaseous sheep and global warming."
