Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
"The case study farmers appear to derive more value from information gathering technologies (e.g., yield monitors and mapping) than from variable rate application technologies."
Page 59 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science, Ohio State University, Columbus. 1961. 70 pages.
Page 85 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Brief description of an update of a document of the same title, Journal Series 2047, Missouri Agricultural Experiment Station, University of Missouri, Columbia. 1959. 20 pages.
