Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07899
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 11 pages.
Feder, Gershon (author), Just, Richard E. (author), and Zilberman, David (author)
Format:
Report
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00566
Notes:
AgComm Teaching, Washington, D.C. : The World Bank, 1982. 65 p. (World Bank Staff Working papers No. 542), Reviews various studies which have provided a description of and possible explanation to patterns of innovation adoption in the agricultural sector. Covers both empirical and theoretical studies. Highlights the diversity in observed patterns among various farmers' classes as well as difference in results from different studies in different socio-economic environments, and reviews the attempts to rationalize such findings. Special attention is given to the methodologies which are commonly used in studies of innovation adoption and suggestions for improvements of such work through the use of appropriate econometric methods are provided.
Joshi, Pushkar Lal (author / Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India) and Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India
Format:
Journal article
Publication Date:
1977-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05005
Page 84 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Citation of a revised edition involving 135 titles supplementing those in "How farm people accept new ideas," North Central Regional Publication No. 1. 2nd edition. Iowa State College, Ames. 1959. 12 pages.
