Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), Sen, Lalit K. (author), and Michigan State University; National Institute of Community Development, Hyderabad, India; Michigan State University; National Institute of Community Development, Hyderabad, India
Format:
Report
Publication Date:
1968
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B03076
Notes:
Mason E. Miller Collection, Hyderabad, India : National Institute of Community Development, 1968. 56 p. (Research Report 15, Project on the Diffusion of Innovations in Rural Societies)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10093
Notes:
Pages 81-83 in Workshop on communications linkages between national programs and international agricultural organizations, Cali, Colombia, April 14-18, 1986., This presentation abstract is maintained in ACDC storage within Document No. D09983, Abstract of a conference presentation from the files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Chamala, Shankariah (author), Crouch, Bruce R. (author), and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia; Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03184
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 267-275
11 pages., In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
